Delivering
the Goods.
Petri Heiskanen
Over 20 years designing products, brands, graphics, and services for good people and great companies.
I bring experience in product design, brand building, and design systems, so your team gets someone who can think about the big picture and handle the details. I’m used to working closely with developers, product owners, and other designers, making sure the design vision carries all the way through to launch. I adapt quickly, communicate clearly, and use the best tools — including AI — to work faster and explore more ideas. If you need someone who can fit into your team smoothly, keep quality high, and make your product feel both functional and beautiful, that’s exactly where I do my best work.
Design That Works, Looks, and Lasts
In the digital world, a brand isn’t just what you say — it’s what people use. Every tap, click, and scroll shapes how your brand is perceived. The product is the brand.
A seamless, thoughtful user experience becomes the most powerful expression of your brand values. Design choices — from visual style and tone of voice to micro-interactions — aren’t just functional details; they are brand moments. When product, UX, and brand work together, they create trust, loyalty, and recognition that no logo alone can achieve.
Brand, User Experience, and Product
As a company grows and its digital output scales, individual UI elements and visual decisions multiply across teams and products. Without a shared language and consistent building blocks, the result can quickly become fragmented — creating an inconsistent user experience and weakening the brand.
A design system solves this by providing a documented collection of visual styles, components, and usability principles that guide all design and development work. The Figma Design Kit is the practical tool that brings this system into the designer’s daily workflow — ready-made, versioned, and shared across the organization.
Together, they ensure that teams can work in parallel, scale quickly, and release products with a unified user experience and a clear brand identity. A design system is not just a tool for efficiency — it’s a guarantee of quality and brand consistency.
The Blueprint for Consistent Digital Experiences
